In 1896, the poster-artist Fritz Rehm (who had studied at the Munich Academy of Fine Arts) entered a poster competition sponsored by the Laferme Cigarette company in Dresden, the epicenter of the booming German cigarette industry.  His winning design, “Der Kenner” [the connoisseur] became one of the most famous early German advertising posters, inspiring the German “poster-style” [Plakatstil].  It was one of the few German designs to be reproduced in Jules Chéret’s magazine Les Maîtres de l'affiche (No 31, 1898, Plate 124), and was reproduced in German advertising journals and handbooks for decades as a model advertisement.