After the shock of the June 17th uprising, the scheduled “building up of Socialism” [planmäßiger Aufbau des Sozialismus] proclaimed back in 1952 proceeded at a slower pace. Through a series of measures introduced within the framework of the “New Course,” the SED regime tried to stabilize its rule once again: the work quota increases that had sparked the uprising were rescinded; production in heavy industry was scaled back to the benefit of consumer goods manufacturing and foodstuffs production, and prices in the government’s HO [Handelsorganisation] shops were reduced by as much as 25 percent. The Soviet Union strongly supported the “New Course” by forfeiting reparations payments, decreasing occupation costs, and sending large shipments of food. Displays like the one shown here were supposed to win the population over to the SED leadership’s “New Course.”

Grocery Display in a Factory-to-Consumer Store in East Berlin (October 4, 1953)

  • Hildegard Dreyer


Source: Food assortment in an exhibition in an industrial store in Leninallee (today Landsberger Allee). The exhibits were intended to prove the correctness of the SED leadership’s “New Economic Course” to increase consumer goods production after the June 17 uprising. Photo: Hildegard Dreyer.
bpk-Bildagentur, image number 30019803. For rights inquiries, please contact Art Resource at requests@artres.com (North America) or bpk-Bildagentur at kontakt@bpk-bildagentur.de (for all other countries).

© bpk / Hildegard Dreyer