Abstract
Before joining the NSDAP, Joseph Goebbels (1897–1945) was a Doctor of
Philosophy in German literature, an unsuccessful writer, and unemployed.
His rhetorical abilities helped him rise quickly within the party, and
he soon became an expert in spreading National Socialist,
anti-republican, and antisemitic propaganda. Hitler rewarded Goebbels by
appointing him Berlin Gauleiter in 1926 and “Reich Propaganda Leader” in
1930. The entries in Goebbels's diary attest to his all but fanatical
veneration for Hitler. On March 13, 1933, six weeks after Hitler’s
appointment as Reich Chancellor, Goebbels was named head of the newly
founded Reich Ministry for Public Enlightenment and Propaganda. From
there, he led the “coordination”
[Gleichschaltung] of the press, the
visual arts, music, and literature, and also issued content-related
directives. His aggressive, omnipresent propaganda aimed not only at
ensuring Germans’ loyalty to the party line but also at preparing them
mentally for the wars Hitler was planning. The fact that Goebbels, a
small man with a crippled foot and a darkish complexion, in no way
resembled the ideal “Nordic-German” types glorified by Nazi propaganda
was cause for all kinds of mockery, both from his opponents and members
of the general population.